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Napoleon - Typing for Napoleon
About the Work:
Napoleon Grills Transforms WhatsApp's New Typing Indicator into a Sizzling Opportunity
In response to WhatsApp's recent update replacing the "typing..." indicator with three floating dots, Napoleon Grills has launched a new activation campaign that reimagines this feature as the three burners of their FREESTYLE 365 grill.
Napoleon Grills invites users to capture a screenshot of the three-dot typing indicator during a WhatsApp conversation and share it in the comments of the official Napoleon Grills Facebook page post. Participants will have the chance to win a brand-new FREESTYLE 365 grill.
This clever campaign transforms a ubiquitous digital moment into a brand experience, proving that innovation isn’t just in the product—it’s in the storytelling. By reinterpreting WhatsApp’s update, Napoleon bridges the virtual and real worlds, inviting customers to engage with the brand in an unexpected and memorable way.
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About us
blanco is an independent advertising agency from Tel Aviv, delivering 360° solutions to both local and international clients with expertise across strategy, creative, media, and performance.
In 2023, blanco became the first-ever independent advertising agency in Israel to win at the Cannes Lions Festival with its "Folded Newspaper" campaign for the LGBTQ+ Association.
In 2024, blanco was ranked the No. 1 advertising agency in Israel at the "Granot" Israeli Advertising Awards, achieving a record-breaking three gold awards, one silver, one bronze, and three shortlisted entries.